Genuine Authentic: The Real Life of Ralph Lauren

• ISBN13: 9780060958480
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Genuine Authentic: The Real Life of Ralph Lauren

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Genuine Authentic: The Real Life of Ralph Lauren Overviews

There are at least two Ralph Laurens.

To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestseller Model, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his stunning success in marketing our shared fantasies but also a darker side that's hidden behind the chic patrician façade.

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Genuine Authentic: The Real Life of Ralph Lauren CustomerReview

I agree with other reviewers who complained that there were not enough pictures and that one could hardly avoid getting confused about all of the different names in Gross's book. It probably is not Gross's fault but to write about Lauren without plentiful photographs is a disservice to any reader. Gotta give it to Gross though. His report is thorough. He deserves 4 stars. His publisher deserves 2 stars.

The book is well worth reading for the education it gives the reader about the clothing business and "designer" labels as well as the telling insights into RL himself. In short, RL has cashed in on the preppy WASP persona but, to this day, doesn't really "get it" himself. Upon being questioned about art in his "WASP" designed house, he cannot identify artists on his wall and brags that he just goes by "feel." Clearly, he doesn't understand that the way of life he imitates includes education and culture, neither of which he has to this very day.

The book is also a wonderful education for the clothes buyer. You know those outlet bargains? I guess they are not, since a whole line goes straight from the factory to the outlet. Did you think that you were the only one who did not buy the 0 blouse at the department store? Looks like no one else buys much either. The money gets made from those pique shirts. Buyer beware.

Another interesting aspect of RL's personality is his "over the top" out of proportion opinion of himself. He actually imagines that JFK, Jr. does not have as famous/interesting of a father as his own son. He hates to party with royalty or even the White House unless he is the star. Can you say Narcissist?




*** Product Information and Prices Stored:Mar 03, 2010 21:39:35

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